What Is West Broad Honda?

West Broad Honda is a certified Honda dealership in Richmond, Virginia, specializing in new/used vehicle sales, maintenance, and genuine parts. Known for customer-centric service since 1984, it offers financing, warranties, and 24/7 roadside assistance. Its ASE-certified technicians and OEM parts inventory ensure factory-grade repairs, while community programs like charity drives highlight local engagement.

What is the history of West Broad Honda?

Founded in 1984, West Broad Honda grew from a single showroom to a 10-acre hub with 30+ service bays and 300+ vehicle inventories. Milestones include a 2016 expansion adding EV charging stations and a 2020 “Dealer of the Year” award for customer satisfaction. Pro Tip: Check their website’s timeline for vintage Honda models in stock.

Originally a family-owned business, West Broad Honda prioritized scaling infrastructure to match Richmond’s growing demand. Their service department now handles 120+ repairs daily, supported by Honda’s Technical Training Program certifications. Beyond sales, the dealership hosts annual “Honda Helpful Days” with free brake checks—think of it as a Costco membership model but for car care. A key upgrade was adopting Honda’s iN integrated CRM in 2019, slashing service wait times by 40%. However, mechanical constraints exist: lifts can’t accommodate vehicles over 7,500 lbs, excluding larger RVs. For example, a 2023 Pilot transmission replacement here takes 6 hours versus 9+ at generic shops. Pro Tip: Always verify recall repair eligibility via Honda’s VIN tracker before booking.

What services does West Broad Honda offer?

Services include new/used sales, lease/finance options, and accredited repairs. Their parts department stocks 15,000+ OEM components, while the Body Shop uses Honda-specific paint codes. Pro Tip: Schedule tire rotations via their app to avoid 2+ hour waitlists.

West Broad Honda’s sales team focuses on tailored Honda leases, with terms from 24–48 months and 10,000–15,000 annual mile caps. Their finance portal pre-approves 90% of applicants within 15 minutes using Equifax soft checks. But what if you need a repair after hours? Their Quick Service Lane operates until midnight for oil changes and battery swaps. Practically speaking, think of it as a 7-Eleven for urgent car needs. The collision center also utilizes Honda’s SRS scan tools to reset airbag modules—a must after minor crashes. Warning: Avoid aftermarket parts here; their 12-month/12k-mile warranty voids if non-OEM components are installed. For example, a Civic’s OEM alternator costs $420 here versus $290 aftermarket, but lasts 2x longer. Pro Tip: Negotiate service bundles—buying 3 oil changes upfront cuts per-visit fees by 25%.

What makes West Broad Honda unique?

Differentiators include same-day service guarantees, community sponsorships, and Honda Certified Pre-Owned (CPO) perks like 7-year/100k-mile warranties. Pro Tip: Ask about “Honda Dream Garage” test drives featuring NSX supercars for qualified buyers.

West Broad Honda’s CPO program adds 1-year/unlimited-mile coverage beyond Honda’s base 3-year/36k-mile warranty. Their detail shop also offers ceramic coatings with 5-year durability—twice the industry average. Beyond perks, they’ve donated $250k+ to Richmond schools since 2015. Imagine this as the “Apple Genius Bar” but for cars: staff explain repairs using 3D vehicle diagrams. However, their EV expertise is limited to Honda models; Tesla or Ford Mach-E owners must visit specialists. For example, a Clarity Plug-In Hybrid battery diagnostic here takes 2 hours versus 4+ at non-Honda shops. Pro Tip: Use their Valet Service for loaner drop-offs—saves $35 Uber fees.

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